The Political Language of Food Samuel Boerboom

ISBN: 9781498505550

Published: May 6th 2015

Paperback

288 pages


Description

The Political Language of Food  by  Samuel Boerboom

The Political Language of Food by Samuel Boerboom
May 6th 2015 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 288 pages | ISBN: 9781498505550 | 8.45 Mb

This collection of essays on the political language of food features two key emphases. The first emphasis addresses why the language used in the production, marketing, selling, and consumption of food is inherently political.Due to the oftenMoreThis collection of essays on the political language of food features two key emphases. The first emphasis addresses why the language used in the production, marketing, selling, and consumption of food is inherently political.Due to the often strategic vagueness of food language, it is rarely neutral and tends to serve the interests of powerful entities.

As an example, food communication scholars have been critiquing the notion of “greenwashing” as it pertains to how industries encourage the consumption of consumer goods linked to positive, yet misleading, environmental messages. Following such approaches this book aims to deepen and expand the investigation of rhetorically deceptive practices (including, but not limited to, greenwashing) by critically examining the language of food.Specifically, this book critiques the language of food-based messages and examines how such language — including idioms, tropes, euphemisms, invented terms, etc.

— serves to both mislead and obscure relationships between the production, marketing, selling, and consumption of food and the resulting community, health, labor, and environmental impacts.The second emphasis of this book is on textual and rhetorical production of food language. Employing diverse methodologies this book’s contributors examine on a micro-level the textual elements of food-based language itself.

Put colloquially: this book, like an investigative reporter on assignment in a food processing plant, examines how the sausage is made. The emphasis on the production of food language—the strategic use of invented terms, metaphors, and euphemisms—makes this book’s subject timely and important.ReviewThe Political Language of Food delights readers with a bountiful harvest of perspectives, theories, and problematics. No doubt, it will be mandatory reading for those interested in the intersection of food and language.(Justin Eckstein, Pacific Lutheran University)The Political Language of Food is a comprehensive collection of essays, with a variety of foci and approaches, which all reinforce the central tenet that if we truly want to understand how food functions politically, socially, culturally, and materially, we must begin by examining the murky depths of language, by dissecting the very words that we use to discuss it, and by interrogating the key meanings surrounding it(Carlnita P.

Greene, University of Oregon, author of Gourmands and Gluttons: The Rhetoric of Food Excess)Emphasizing the political nature of food marketing and consumption, as well as the rhetorical construction of food language, The Political Language of Food…offers a multitude of methodological approaches to topics such as back-to-the-land food movements, culinary slumming, and the greenwashing of food discourse.(Laura K.

Hahn, Humboldt State University)About the AuthorSamuel Boerboom is assistant professor of media studies in the Department of Communication and Theatre at Montana State University Billings.



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